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COLUMNS

MUSINGS
SOME SIGNS

BY SUJATA SRINIVASAN


 
We Indians are a noisy, garrulous lot. Not only are we contented in expressing to each other our opinions verbally, we write it down for all to read on the highway. And the English? Interesting, as Jeeves might have said. The snob. Here are some gems from Tamil Nadu. I’m sure other Indian states have their own jewels, but these are the ones I got to see and ponder over.

‘Please Sound Horn Please OK’ – a legend on a polite lorry up ahead says. On a not so polite lorry – ‘1 Child. Stop.’ Another offers some sensible insight – ‘Avoid Aids.’ A bus has some advice – ‘We-2. Ours-1.’ Many lorries and busses state the obvious – ‘Stop. Brake.’ Of course, I have ever intension of stopping and breaking. But my driver decides to follow the other legend ‘Sound Horn’ and swerves. Luckily for me, the sign on a ‘Maxicab’ says ‘RELAX.’

 

Talk about lorries living in glass houses. A rickety gas-guzzler, surely held together only with hope and prayer, splutters smoke unto all directions from its exhaust. Yet it advises, rather dramatically, one would think, ‘Save Oil. Save India’. Next, the sticker on a bus reads ‘Proceed.’ Thank goodness. Otherwise I would have waited endlessly in the middle of the highway. ‘Air Bus. Ultra Deluxe’, states a rickety and rambling jet-setter. ‘I love India Sound Horn’ – how are the two sentiments related? One wonders.

And then, the highway signs. ‘Speed Thrills. But Kills. Go Slow’, a large, ominous warning. The legend on a National Highway Authority of India dustbin says – ‘Dust Bin. Use Me!’ It’s quite apparent why the dustbin states the obvious. There seems to be nothing inside it but plenty of rubbish around it. My dear fellow countrymen. Why?

‘Drive Friendly’ reads a sign. On it are two brightly painted cars cozying up to each other. Some friendship, that.

‘Apollo KH Hospitals. Fisherman’s Fare Highway Restaurant.’ I don’t trust the pairing. Smells like a fishy collaboration. A cement company aspires to cement itself with its customers not just for life, but their future Hindu reincarnations – ‘A relationship that lasts from birth to rebirth to rebirth!’ reads an ad in Tamil.

We drive through a small town. ‘A-One Bra’ screams an advertisement on a bright wall painted green. The ‘Tamil Nadu Books and Fancy Store’ quite catches my fancy. Brings to one’s mind old Mississippi riverboats that carried the sign: ‘Gamblers and Fancy Women Not Allowed on Board.’ Hotel Susil Classic was keen to be known as ‘High Class Vegetarian’, while Mr. Selvaganapathy was keen the world should know he is a B.Com (Pass), evident by the board hanging in front of his house off the highway. In the area are ‘Kumar Cool Drinks’, ‘Indian Chicken Center’, ‘Babu Speeda Meter Works’, ‘Job Typing Undertaken’, ‘Foode Goode’, ‘Arun Tailors Gents Specialists’, ‘TOLET Shop’, and a rundown store with the grandiose name ‘Taj Paradise.’ Another store carries the sign ‘Jolly Shoppin’ and a restaurant announces ‘Tiffin Ready.’ One plaque piques my curiosity: ‘Legrand Ideas.’ Another clearly aspires to be international: ’Swiss Medicals.’ ‘VDM Cycle Works’ – good to know the cycle works. English is obviously not the strongpoint of the owner of ‘Sri Surya Bio-Tek.’ Wonder if biotech is. An ominous warning? ‘Dawn Bakery. Taste Once Never Forget.’

Indeed my drive was unforgettable. It is almost with regret that I ask the driver “Are we there already?” when we reach our destination.

Sujata Srinivasan, a freelance business journalist, is the editor of CT Indian Life.